Essex Financial Group Featured Image

Essex Financial Group

Essex Financial Group | Image 1

Essex Financial Group


Robust content management system for website including CRM routing, custom components tied into financial services API. Custom layout and robust page management.


Essex’s website lacked the modern look that they were striving for and was ineffective as a lead generation tool. Additionally, they wanted a visual style that reflected their recent focus on fortifying their ranks with young talent. To ensure customers would come to their site instead of that of the competition, they sought to present relevant and current information. They wanted to integrate a newsletter service with the site to facilitate communication with existing and potential clients. Finally, they wanted to ensure information requests were properly routed to the appropriate members of their staff.

About the Project

In order to ensure the site was easy to update and maintain, we built a custom-tailored Content Management System from the ground up. This system gave Essex control over nearly all site content and configurations in a streamlined and intuitive manner. In order to ensure they distinguished themselves from the competition, we added a component that displays financial rates that update daily with information from a reputable data source. Since Essex had an existing Dotmailer account they used for Customer Relationship Management, we added a newsletter subscription form to the site that pushes data to their Dotmailer account. To ensure site information requests reached the appropriate targets, we gave Essex the ability to configure the target of email notifications based on information point for each form submission.

January 2016
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  • Custom Layout
  • Custom Content Management System
  • Financial Data API Integration
  • CRM Integration
  • Configurable Notification System
  • Custom Blog
  • CSV Content Imports
  • Laravel 5.1
  • Dotmailer API
  • API
External Credits
  • Abby Lawson - Design
  • Eric Schmiedel - Support Development
  • Jon Joseph - Product Development, Client Services
  • Website


  • Project Architect
  • Frontend Development
  • Backend Development